Niteliksel Araştırma Teknikleri Archive

  • Assigment 4 – Content Analysis

    Assigment 4 – Content Analysis

    Content analysis is a research tool used to determine the presence of certain words or concepts within texts or sets of texts. Researchers quantify and analyze the presence, meanings and relationships of such words and concepts, then make inferences about the messages within the texts, […]

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  • Assigment 1 – Observation Theory and its application

    Assigment 1 – Observation Theory and its application

    Observation in Marketing Research lies on many viewpoints; rationalist viewpoint lies in direct opposition to the empiricist viewpoint of those such as John Locke, Francis Bacon and later the logical positivists, such as Rudolf Carnap, that the only knowledge we can have must be that […]

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  • Assisgment 3 – Observation

    Assisgment 3 – Observation

    Observation is either an activity of a living being (such as a human), consisting of receiving knowledge of the outside world through the senses, or the recording of data using scientific instruments. There has been too many place and environment to perform observation with respect […]

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  • Assigment 2 – Indept Interview

    Assigment 2 – Indept Interview

    Reckitt Benckiser changed name of Calgonit. Due to global name of which is used most of the developed country such as UK, Germany, etc.  It is identified Finish instead of Calgonit. This implementation is true?  Most of the Calgonit users do not want to accept […]

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