Archive for Mayıs, 2010

  • Assigment 4 – Content Analysis

    Assigment 4 – Content Analysis

    Content analysis is a research tool used to determine the presence of certain words or concepts within texts or sets of texts. Researchers quantify and analyze the presence, meanings and relationships of such words and concepts, then make inferences about the messages within the texts, […]

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  • Assigment 1 – Observation Theory and its application

    Assigment 1 – Observation Theory and its application

    Observation in Marketing Research lies on many viewpoints; rationalist viewpoint lies in direct opposition to the empiricist viewpoint of those such as John Locke, Francis Bacon and later the logical positivists, such as Rudolf Carnap, that the only knowledge we can have must be that […]

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