Assigment 2 – Indept Interview

Reckitt Benckiser changed name of Calgonit. Due to global name of which is used most of the developed country such as UK, Germany, etc.  It is identified Finish instead of Calgonit. This implementation is true?  Most of the Calgonit users do not want to accept this change. What does this mean? Although, Calgonit was a generic name, consumers can confuse to select new product is really Calgonit. Competitors take an advantage due to new product name cannot be known accurately. Will consumers buy equivalent product? Why did not the Company launch this product name Finish firstly? There has been so many questions occurred, I try to solve Company policy result.

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